What’s the full name of your label? Which city is the home of your label?
Do you run any sub-labels?
Gilead Media. No sub labels. City is Oshkosh, WI, USA.

Why did you choose that name?
Which meaning do names of labels have for their work?
I choose the name based on my love for The Dark Tower book series. Gilead is the name of an important place in those books. For me the label name is just something I pulled from my nerdy background that I could slap on records and make me feel entertained that it was based on sci-fi lit.

When did you start the label?
What where initial motivations, what the initial idea?
I started the label in 2005. I just wanted a label I could release some of my own music projects under in limited quantities. Then it turned into a legit label, focusing on releasing groundbreaking and special records.

How many people do work for the label?
One, but I have some help from time to time.

What criteria decide whether you release a record or not?
It’s hard to put into words, there’s a lot of intrinsic things I look at that I can’t entirely determine. Obviously it has to be a record that I enjoy, a band that I feel is doing something different and exciting. But it goes so much deeper than that.

Vinyl, CD or MP3? And why?
Vinyl, as much as possible. There is essentially only one band I will do CDs for anymore. I prefer the vinyl format, I like connecting with people that enjoy buying vinyl and it’s just more fun for me. The only downsides are that it takes up a lot of storage space and manufacturing records can be an enormous hassle.

Which one record from your back-catalog represents (aesthetically, ethically, musically) the label best?
THOU ‘Summit’ rounds it up really well!

Thanks, Adam

Thou – By Endurance We Conquer (“Summit”: Gilead, 2010) [mp3]
False – The Key Of Passive Suffering [Excerpt] (“s/t”: Gilead, 2011) [mp3]

www.gileadmedia.net